After the journal rejects me, how do I choose the next submission target?

After journal rejection, selecting an appropriate next target is feasible by systematically evaluating suitable alternatives. Choose a journal aligning with your manuscript's scope, methodology, and contribution level. Prioritize journals whose aims and scope explicitly match your research topic. Carefully review reviewer comments; address substantive critiques unless firmly disputable. Evaluate potential journals' impact factors, reputation, audience relevance, and publication speed, balancing prestige with realistic acceptance chances. Verify compliance with journal requirements and avoid predatory publishers. Ensure the new choice isn't significantly lower-ranked unless necessary for reaching your intended audience or for timely dissemination. Identify 3-5 potential journals via databases like JournalFinder tools, recent article references, or colleague recommendations. Shortlist based on fit, then meticulously tailor the manuscript format, cover letter, and response to prior reviews (if permitted). Submit to the best-fitting option while preparing other targets concurrently to streamline the process. This approach minimizes delays and enhances publication prospects.