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Home > FAQ > How to choose the appropriate qualitative research methods (such as case studies, focus groups, etc.)?

How to choose the appropriate qualitative research methods (such as case studies, focus groups, etc.)?

October 30, 2025
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Selecting suitable qualitative methods depends on aligning the approach with the research questions, objectives, available resources, and the phenomenon under investigation. A well-chosen method captures the complexity and depth required to answer the specific inquiry effectively. Primary considerations include the research question's nature (exploratory, descriptive, explanatory), the required depth of understanding (individual vs. group experiences), the context accessibility, the data richness needed, and ethical implications. The researcher's epistemological stance and familiarity with specific methodologies also influence appropriateness. Feasibility factors, such as time, budget, participant availability, and researcher skills, are crucial practical determinants. To implement this choice, clarify the study's primary aim first. For instance, use ethnography to explore cultural practices, case studies for in-depth analysis of a bounded system, phenomenology for lived experiences, grounded theory for theory development, or focus groups for group interactions and shared perspectives. Interviews suit exploring individual narratives. Evaluate logistical constraints before final selection, ensuring the method allows comprehensive exploration relevant to the research problem and yields credible, rich data.
How to choose the appropriate qualitative research methods (such as case studies, focus groups, etc.)?
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