How to enhance the visibility of research through Google Scholar?

Enhancing research visibility via Google Scholar is feasible through strategic optimization of your profile and publication practices. Proactive management significantly increases the discoverability and impact of your scholarly work. Key actions include claiming and fully completing your Google Scholar profile with a professional photo, accurate affiliation, and research interests. Ensure consistent naming across publications and utilize keywords strategically within titles and abstracts to improve search relevance. While ethically uploading preprints or postprints to institutional repositories or compliant platforms (check journal policies) broadens access, practice responsible self-citation only where genuinely relevant. Actively cite colleagues' relevant work to foster reciprocal citation networks and visibility. Regularly monitor your profile citations and h-index to track reach. Promote your Google Scholar profile link on personal websites, email signatures, and professional networking sites like LinkedIn. Integrating these strategies effectively increases article downloads, citations, and overall research influence within the academic community.